Segmentation Guidebook

Bonus: Dynamic Scoring Tool for Self-Assessment
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Customer segmentation is no longer just about demographics or behavior, it's about choosing the right approach based on your company’s stage, data readiness, and customer complexity.

This guidebook is a practical, expert-designed resource that walks you through the most effective segmentation types, and helps you identify which one best suits your business.

✅ Who Should Use This Guide?

This guidebook is ideal for:

• Marketing strategists & CX professionals
• Product marketers & brand leaders
• Growth teams & startup founders
• Anyone shaping customer strategy or experience

📊 What's Inside?

Alongside the expert insights, you’ll find a downloadable Segmentation Self-Test Tool in Excel format (linked in the final slides).
This scoring-based tool helps you assess your current situation and recommends the most appropriate segmentation approach for your context.

⚠️ Important Reminder

This guidebook is a powerful support tool, not a replacement for foundational work.

To ensure effective segmentation:

• Start with clear personas and journey maps
• Use the scoring tool to align your segmentation method
• Follow up with testing, validation, and regular revisions

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Ready to simplify your segmentation strategy?
→Download the guide now.

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