Customer segmentation is no longer just about demographics or behavior, it's about choosing the right approach based on your company’s stage, data readiness, and customer complexity.
This guidebook is a practical, expert-designed resource that walks you through the most effective segmentation types, and helps you identify which one best suits your business.
✅ Who Should Use This Guide? This guidebook is ideal for: Marketing strategists & CX professionals Product marketers & brand leaders Growth teams & startup founders Anyone shaping customer strategy or experience
📊 What's Inside? Alongside the expert insights, you’ll find a downloadable Segmentation Self-Test Tool in Excel format (linked in the final slides). This scoring-based tool helps you assess your current situation and recommends the most appropriate segmentation approach for your context.
⚠️ Important Reminder This guidebook is a powerful support tool, not a replacement for foundational work. To ensure effective segmentation: Start with clear personas and journey maps, Use the scoring tool to align your segmentation method Follow up with testing, validation, and regular revisions
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